Brand Signature

Storets respects beliefs of diverse people and will gradually grow with them. The Symbol conveys this core value and will be able to raise brand awareness and integrate brand identity.

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New Logo Design

The text logo in San Serif font expreses Storets’ sophisticated

and intuitive beauty, and allows for easy communication in various situations including digital and printed media.

Symbol Design

The symbol, made with two overlapping “S” characters that signify the heritage of Storets, means creating one style,

life and mood of Storets by encountering and communicating through Storets.

Design System

Color System

The main colors in black and white convey Storets’ sophisticated and refined beauty along with the value of consistent communication. The diverse variations in lively pastel colors give you an image of active communication.

STORETS WHITE

White means many people will start communicating with Storets.

#FFFFFF

CMYK 0 0 0 0

STORETS BLACK

Black symbolizes Storets’ sophisticated and refined beauty. 

#000000

CMYK 100 100 100 100

#EC817A

CMYK 2 61 45 0

#C1B1D7

CMYK 28 33 0 0

#B6DEDF

CMYK 33 0 15 0

#DFE2F3

CMYK 15 10 0 0

#F5D3C9

CMYK 3 22 20 0

#FCF3E0

CMYK 2 5 15 0

Font System

The main typography of the brand uses Gill Sans font to deliver flexible

and soft voice of Storets that communicates with customers who are accustomed to expressing their individuality. It is in the form such that it is emphasized on various online and offline media.

Baskerville, a sub typography, is Storets’ choice of the font to express

its sophisticated emotions and styles, and is used in contents for directly communicating with customers.

For Online

In the online media, we use more active and diverse voices of the brand to deliver the brand’s mood, in addition to the look book.

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#StoretsOnMe

STORETS Brand Identity Guide Book