Storets respects beliefs of diverse people and will gradually grow with them. The Symbol conveys this core value and will be able to raise brand awareness and integrate brand identity.
New Logo Design
The text logo in San Serif font expreses Storets’ sophisticated
and intuitive beauty, and allows for easy communication in various situations including digital and printed media.
The symbol, made with two overlapping “S” characters that signify the heritage of Storets, means creating one style,
life and mood of Storets by encountering and communicating through Storets.
The main colors in black and white convey Storets’ sophisticated and refined beauty along with the value of consistent communication. The diverse variations in lively pastel colors give you an image of active communication.
White means many people will start communicating with Storets.
CMYK 0 0 0 0
Black symbolizes Storets’ sophisticated and refined beauty.
CMYK 100 100 100 100
CMYK 2 61 45 0
CMYK 28 33 0 0
CMYK 33 0 15 0
CMYK 15 10 0 0
CMYK 3 22 20 0
CMYK 2 5 15 0
The main typography of the brand uses Gill Sans font to deliver flexible
and soft voice of Storets that communicates with customers who are accustomed to expressing their individuality. It is in the form such that it is emphasized on various online and offline media.
Baskerville, a sub typography, is Storets’ choice of the font to express
its sophisticated emotions and styles, and is used in contents for directly communicating with customers.
In the online media, we use more active and diverse voices of the brand to deliver the brand’s mood, in addition to the look book.
STORETS Brand Identity Guide Book